.Manly Bands is actually a direct-to-consumer dealer of guys's rings. The provider released in 2016 after John Ruggiero, the co-founder along with his partner Michelle, could not discover an ideal wedding ceremony band.This is Ruggiero's second appeal on the podcast. In April 2021, our experts explained the firm's founding, special band materials, as well as much more. Since then, Manly Bands has obtained its own producer. The production of bands coming from, say, Port Daniel's whiskey gun barrels or even Fender guitar strings makes powerful online video, states Ruggiero, excellent for narration on social networking sites and elsewhere.The whole entire sound of our conversation is actually inserted below. The records is actually modified for span as well as clarity.Eric Bandholz: Give us a run-through of what you carry out.John Ruggiero: My spouse, Michelle, and I started an on-line ring business knowned as Manly Bands in 2016 to deal with a concern of wedding event bands for males. Our company were simply married. I possess large hands and also could not discover a ring that I liked that was actually certainly not overpriced. My options were actually purchasing from a magazine or even having one thing custom-built.I ended up purchasing from a site. The ring got here in a level mailer, without box or client service. It was actually an unpleasant adventure by today's ecommerce criteria.We got gotten married to, moved to Fla, and needed to have a job. Our experts told ourselves, "We're each business owners. Why don't we produce our personal service?" Our team reviewed the kinds of problems our company would certainly found and also exactly how to resolve all of them. My band experience turned up, as well as we opted to make an effort to address it for various other guys.Our target when our team began was to pay rent. We believed making a pair 1000 bucks a month from this will be wonderful. Our team considered it a lifestyle business, not high-growth. It was actually merely Michelle and also me in our garage designing rings and also delivering all of them out to consumers. Our company had appealed something. Our notification sounded with customers.Michelle as well as I make an exceptional team. I formulate suggestions, and she is actually the implementer. A ton of our results goes to her imaginative mind. She labels the rings and develops people. She connects the bands to consumers. Illustrating a band only as "eight-millimeter black" didn't cut it.We created bands from unique components, like Jack Daniel's gun barrels or even unique steels. The business removed. Since then, our company have actually increased significantly. Our team now have more than 55 individuals in the Manly Bands loved ones. About fifty percent of those are band craftsmens that work in our lately acquired production outlet in Utah.Bandholz: When performed you obtain a producer?Ruggiero: Concerning a year as well as an one-half earlier. Our team had been their customer for years, so we understood all of them well. Many of their business was retail, which failed to interest us-- heading to mom-and-pop jewelry experts. They preserved their wholesale customers and trademark name. Our experts acquired several of their assets and also delivered over employees.Bringing on a production group has been one of the most ideal traits our company've carried out. It's been actually amazing to go out certainly there and also see them create rings out of Fender guitar strands or metal from an M1 Abrams tank.Bandholz: How carries out in-house manufacturing effect advertising and marketing?Ruggiero: It is actually been actually large. Taking a video camera to the opposite side of the office and also filming the team making use of turrets to cut the metallic poles or bourbon barrels in to bands produces unbelievable online video. We have our video camera staff on the market all the time. Our company utilize that footage on our social networks as well as in our adds as well as e-newsletters. Our company attempt to advertise that because a lot of providers in the guys's ring area do not manufacture. They go down ship or even purchase from overseas and afterwards transport it out. Yet our experts desire it to last a life time and also be actually something individuals may take pride in.Our team've possessed a considerable amount of success along with our armed forces ancestry collection, where our experts source special military components. Our team have the M1 Garand rifle stock, the timber part, coming from World War I. Seeing our group put that in the lathe as well as reduced a piece out for a band is exciting.Our advertising and marketing for those bands refer to the background, the soldiers, where the weapon was actually made use of, and also factors like that. My wife as well as I researched filmmaking in college. We use our skills to inform and also narrate. For example, I just recently received an email coming from a client that discussed that his grandfather used to steer M1 tanks. The consumer blessed among those rings to his grand daddy, and they had quite an emotional exchange. It's nice to help customers get in touch with their past times and also generate one thing meaningful.Bandholz: Where can people buy a ring from you?Ruggiero: ManlyBands.com. Our company have pictures on Instagram, also. I perform Twitter and LinkedIn.